Crossroads India Assistance Pvt Ltd, a roadside assistance provider for cars and two wheelers, has acquired online platform that helps service centres in the neighbourhood MeriCAR.com.
MeriCAR.com was started in 2008 by Rakesh Sidana to help car owners search for the right car servicing and repair centre, locally. It solves the problem of locating a nearby workshop or mechanic (applicablewithin a radius of 20 km) through GPS, when a car breaks down at an unknown place while travelling. Before acquisitions, the startup was reported to have 22 offices and 35 entrepreneur franchisee partners across India.
The seed funded company has had two rounds of investments from My First Cheque and Rajan Anandan (personal investment). Rakesh confirmed that they are looking to raise a larger funding round in the future.
Mentor and investor Gautam Sinha says that the MeriCAR app will establish a direct link between car owners and garage mechanics through a map-based search: “This will provide customer delight. And over time with ‘customer reviews’ and ‘rating’ available, it will increase business for efficient garage owners and provide transparency to car owners.”
Crossroads presently serves 1,500 repairs a day to both cars and two-wheelers. Currently, it owns 30,000 partner network and aims to reach the 50,000 mark by 2017. It is also planning to enter the market from Lucknow, Kanpur, Agra, Allahabad and Varanasi in the first phase of its expansion.
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