Fantain Sports, Pvt Ltd. is an Indian technology company headquartered in Chennai, India that offers Fan Relationship Management, Fan Analytics, Fan Activation and Consultancy to Sports companies (teams and leagues) as well as Entertainment entities. These services offer monetization opportunities for their clients. They are the first company in India to offer such services.
Well this runs in parallel to the business module followed by BookMyShow which is India’s biggest online movie and events ticketing brand. The website caters to ticket sales for movies, plays,concerts and sporting events via the online platform. Launched in 1999, it is headquartered in Mumbai, Maharashtra. It also has offices in New Delhi, Bangalore, Hyderabad, Chennai and Kolkata. BookMyShow reaches about 800 to 900 cinemas in 200 cities and towns. About 60 percent of its transactions take place via its mobile app which, say experts, is the most successful mobile ecommerce app in the country.
And after rounds of negotiation Bigtree Entertainment Pvt Ltd, which runs online entertainment ticketing property BookMyShow, has acquired majority stake in Chennai-based fan relationship management (FRM) solutions provider, Fantain Sports Pvt Ltd.
The acquisition is deemed to enable BookMyShow to gain insights on fans, while Fantain can further enhance its fan insights portfolio and expand its portfolio offerings within the entertainment business.
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