Japanese mobile marketing firm Adways Inc has acquired Pocket Money, a reward-based ad platform of video advertising firm Pokkt, for an undisclosed amount.
Pocket Money is a reward-based ad platform that helps app developers to acquire and engage customers in a targeted way.
“We focus on performance marketing and have a presence in China, Vietnam, Indonesia, Korea and other countries in southeast Asia. Acquiring Pocket Money is a part of our user-acquisition strategy as an entry point for our business in India,”
said Yu Ishida, country manager, Adways Innovations India.
Rohit Sharma, Founder & CEO, POKKT said that Pocket Money is amongst the top 5 Apps in the category, with huge traction. However, they want to focus on their core business “POKKT Video Ads”, which is the leading Mobile Video Ad Platform for Games in India & SEA.
Pokkt was founded in October 2012 by Rohit Sharma (former CEO of Reliance Digital), Vaibhav Odhekar (founding member Zapak.com) and Manish Tewari (former founder of Koovs). Pokkt has four major offering in the market namely Connect, Play, Money and Prime. Its core business revolves around Connect and Play, where it reaches to Game and Video app developers providing SDKs. Pokkt Play is a video ads platform for video campaign.
The app claims to have 7 million installs and over a million monthly installments for advertisers.
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