Restaurant customer engagement and marketing platform Mobikon has acquired Mumbai-based social and marketing solutions provider MassBlurb . The transaction was a mixed equity and cash deal estimated to be around $2.5 million. Mobikon, currently has offices in Pune and Singapore, and clients across India and South East Asia. This acquisition is going to help the Jungle Ventures and Asean tech-fund Qualgro-backed Mobikon to integrate online review management, website automation and other services to its clients.
Samir Khadepaun, founder of Mobikon, said in a statement:
“Our customer overlap is less than 6 per cent and with the current acquisition, the restaurants can manage loyalty, social engagement and other features on a single system,…We have also come up with an integrated dashboard where they can monitor order flows offline and through aggregators and manage the lifecycle of the customer.”
The founders of MassBlurb will be taking up key roles in Mobikon with Sanket Shah managing key accounts and partnerships, and Pankit Chheda working on new product initiatives. This acquisition will help Mobikon add 200 restaurant brands in India. Mobikon has a plan of on-boarding over 800 restaurant brands by the end of year. It currently works with brands including Radisson Hotel, JP Palace, Copper Chimney, Shankey’s Pizza, Swensens, City of Dreams, Secret Recipe and Red Crab Group.
Mobikon which was started by Samir Khadepaun was developed with the intention to help restaurant owners to know their customer better and track their needs and exceed their expectations.it helps brands build detailed customer profile, integrating across all channels of interactions.it also helps restaurants to increase sales and customer interactions via intelligent marketing, real time analytics and re-targeting tools. Turn customer feedback into revenues and customers as promoters.
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