GenY Medium, a Hyderabad-based digital marketing solutions firm, has acquired TailCurrent, a business-to-business lead generation company.
This move helps GenY strengthen its B2B practice and offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to the companies.
Yashwant Kumar, CEO, GenY said,
“We are very excited to join hands with TailCurrent’s team which comes with strong mastery in B2B marketing and technology space. I am confident that together we will deliver bigger value and results for our customers. GenY Medium will certainly benefit from TailCurrent’s expertise in marketing technology and vision of building next generation products in listening and automation space.”
With this TailCurrent founder, Giridhar Apparusu, will join GenY Medium as CTO to strengthen specialisation of using technology in Digital Marketing.
Mr. Giridhar Apparusu, Founder & M.D, TailCurrent said,
“GenY Medium is solving some interesting problems using social media listening. With 70% of buying research happening long before marketing kicks in, social listening will play a pivotal role for both B2B and B2C customers. I strongly believe that this coming together will help us build some interesting products and extend richer suite of services to our clients.”
TailCurrent has been among the fastest growing companies in the ‘B2B lead generation’ space and is serving over 35+ companies in India and overseas.
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