Bangalore-based Housejoy, an on-demand service provider, has acquired at-home personal fitness tech startup Orobind, for an undisclosed amount.
Founded by Satya Vyas and Shubhanshu Srivastava in December 2014, Orobind boasts of over 1000 customers in Bangalore alone with around 135 active personal trainers on the platform. As a part of the deal, HouseJoy has acquired the trainers of Orobind, the customers base and the technology.The entire Orobind team will also be moving to Housejoy.
Saran Chatterjee, CEO at Housejoy said,
“The acquisition is a part of our strategy to become leaders in this categories with high repeat order rates. With this acquisition, we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories. We feel that by leveraging Orobind’s customers set, underlying technology and the domain expertise, Housejoy can expedite the process of becoming the leader in the wellness category. Orobind has been ahead of almost everyone in this category in terms of numbers and tech reliability and most importantly has a team that understands the category the most.”
Housejoy caters to people looking for a number of services such as plumbing, electrical, home cleaning (Yes, you heard that right), computer repair, fitness, drivers, pest control, beauty, laundry, carpentry and painting. Basically, all the services that one requires in their day-to-day life wrapped under one roof. Overall, it has 14 categories and is currently in 11 cities.
The company had raised Rs. 150 crores in Series B round of funding from Amazon, Vertex Ventures, Qualcomm, and Ru-Net Technology Partners in December 2015.
“The transaction is a win-win for both the parties. For Orobind it gives us an opportunity to be a part of a larger ‘at- home’ services play and build a very large wellness category. For Housejoy it gives them the depth it requires to be the largest player in the overall wellness category,” said Satya Vyas, Co-Founder at Orobind in an emailed statement.
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